Beware of one day sales

In the run up to Christmas the possibility of picking up a bargain can be very tempting and many rogue traders rely on this to deceive unsuspecting customers.

Redbridge Council's Trading Standards is warning local residents of the dangers of attending one day sales and so-called mock auctions.

Often these types of sales are advertised through flyers and leaflets, with the reason for sale and the bargains available often given as being "liquidated stock" or "bankrupt business". The sales pitch is extremely clever and the organisers never actually lie about what they are selling.

Typically enthusiasm to "bid" is whipped up by a front man with a microphone and an auctioneer's hammer. A selection of goods which will supposedly be on sale are often stacked by the stage.

Key to the success of these auctions is the planting of accomplices in the audience who appear to pick up quality goods at a bargain price, usually around £20. However, when customers arrive home and open their bargain, they often find damaged or poor quality goods, counterfeit goods and in some cases a completely different product. As these sales only run for a day, getting a refund is impossible.

If you have concerns contact Consumer Direct Trading Standards on 0845 040506